Go to any healthcare conference and a speaker is bound to mention a new use of artificial intelligence. Now, as the technology becomes more and more mainstream, a pair of industry experts are creating a new organization that seeks to legitimize and promote AI and other cutting edge technologies in healthcare. Founder and former CEO of the American Telemedicine Association Jonathan Linkous and Mary Ann Liebert, CEO of Mary Ann Liebert Inc., have launched a new organization called PATH (Partnership for Automation and Innovation in Healthcare) that will work as an advocacy alliance to promote AI, robotics, and automation in healthcare. "AI and related innovations have already enabled industries such as banking, aviation, and entertainment to grow, provide higher- quality products, and allow consumers greater choice," Linkous, who will serve as CEO of the new organization, said in a statement. "With spiraling costs, increasing need, decreasing resources, and rapidly advancing technologies, healthcare desperately needs to catch up."